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ilgenstraße 24  67346 Speyer Tel: 06232-75966 Fax: 06232-26641 info@stiller-radsport.de

De Rosa Rahmen und Räder beziehen wir über den

DeRosa General-Importeur  Passione Bici.

DEROSA 2012 PREISLISTE.pdf

 

DEROSA 2012 KATALOG.pdf

 

Wir haben noch Einzelstücke zu Superpreisen

Lieber Besucher, wir haben noch einige alte "Schätzchen" am Lager, die wir zu Superpreisen abgeben.

Diese  Bilder sind unbearbeitet und genauso, wie die Rahmen und Räder hier zu sehen sind, haben wir Sie am Lager, kein Nepp, kein doppelter Boden. Alle Rahmen sind mit Gabel ohne Steuersatz und fachmännisch vorbereitet, d.h. mit einwandfrei nachgeschnittenen ITA Tretlagergewinde, plangefrästen Tretlager, gefrästen Steuerkopflagersitzen. (passend für Original CAMPAGNOLO Steuersätze) 

Klicken Sie auf das kleine Bild um die Vergrösserung zu sehen, zurück mit BACK Button

Rahmenhöhe Rahmenmaterial Modell jetzt €
53

 

Carbon Tango carbon natur 1.299 EU
55

 

Alu MERAK argento  799 EU
56

 

Alu UD Black ud nero.jpg (20535 Byte) 1.999 EU

ALUMINIUMRAHMEN: 

ACHTUNG: die obenangegebenen Rahmenhöhen bei Aluminium-Rahmen  werden von Oberkante Tretlager bis Ende Sattelrohr gemessen ! ! ! !

Sie erhalten den Rahmen zu diesem Preis natürlich fachmännisch vorbereitet; d.h. alle Lagersitze nachfräsen und die Gewinde nachschneiden ist für uns genauso selbstverständlich, wie Kontrolle der Parallelität der Ausfallenden. 

Die Preise auf der untenangezeigten Website gelten nur  bei Direktbestellung gem. den Bedingungen der Website von De Rosa , Italia

gamme derosa.jpg (126692 Byte)

De Rosa UD 56, aus der letzten Serie, ein superleichter Vollaluminium-Rahmen

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De Rosa 2008 in freier Wildbahn:

Idol mit SHIMANO DURA ACE  2x10 Compact 

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King XLIGHT  mit CAMPAGNOLO RECORD CT 

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Lenkerdetail King XLIGHT

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IDOL Impression

IDOL D33

 

 

 

De Rosa History

 

1953: Ein Mythos wird geboren 

Ugo De Rosa stellt seinen ersten Rennradrahmen her. Ganz aus Stahl, mit handverarbeiteten Muffen und minuziös genau gefeilt, ist dieses Werk ein Spiegelbild für die Präzision seines Herstellers. Damit wurde ein Grundstein  im Rahmenbau gelegt, auf den auch heute noch – nach 30 Jahren – Bezug genommen wird. Dieser Rahmen hat unbekannte Dimensionen geöffnet: neue Legierungen, Werkstoffe und Formen werden entwickelt. Trotzdem bleibt der "Stahlrahmen" der Schwerpunkt unter den  Rennrädern, die den Schriftzug von Ugo De Rosa aufweisen.

PROFESSIONAL – SL STRADA – SLX – TSX – NUOVO CLASSICO – PRIMATO – NEO PRIMATO – CORUM…………unvergessliche Namen und Meilensteine in der Geschichte des Rennradrahmens "made in Italy" und Ausdruck für einen unvergänglichen Mythos.

1991: Im Namen des Titanium 

Der Stahl bleibt der führende Werkstoff auf dem italienischen Markt, nicht zuletzt wegen der neu entwickelten Schweißverfahren "TIG" und "fillet brazed", die  Ugo De Rosa und seine drei Söhne  Danilo, Doriano und Cristiano zu jener Zeit bereits anwendeten. Jedoch der Wunsch nach Neuem lockt und so hält das Titanium bei der Firma De Rosa Einzug. Doriano entwickelt eine Leidenschaft für diesen Werkstoff und fliegt mit seinem Vater in die Vereinigten Staaten, um dort die Legierung dieser neuen Rohrsätze, ihre Zusammensetzung und das Schweißverfahren  grundlegend zu studieren und so das ihm von seinem Vater übertragene Wissen zu erweitern. Er ruft die ersten De Rosa Titan-Rahmen ins Leben, die sich von Anfang an durch ihre Klasse und Eleganz aus der Masse hervorheben. Ein Rahmen mit Herz, unzerstörbar und großartig - für echte Kenner. Ein temperamentvolles Rassepferd, jedoch leicht zu zähmen,  dank der speziellen Legierungen, der Geometrien und Schweißnähte, die das Komfortniveau und gleichzeitig die Wettkampfleistung dieser Rennräder sehr hoch halten.

   
1996: Das Aluminium-Zeitalter hält bei De Rosa Einzug. 

Die Fahrradwelt spricht schon seit Jahren vom Aluminium. Es ist jedoch noch eine sehr verwirrte Sprache, voller ungeklärter Fragen was die Anwendung dieser leichten Legierung im Rahmenbau betrifft. Die Familie De Rosa will diese Sprache zuerst entwirren und die  Fragen klären, bevor sie diesen Werkstoff auch für ihre Rahmen verwendet. 1996 kommt der erste Alu-Rahmen aus dem Hause De Rosa – das PLANET – auf den Markt. Auch heute noch gibt es ein Modell mit diesem Namen. Daneben finden wir weiterentwickelte Modelle wie DUAL, MERAK usw., deren Leichtigkeit und mechanische Widerstandsfähigkeit ausgewogen sind und deren Qualität und Zuverlässigkeit mit dem Namen De Rosa garantiert werden. Die Originalität bezüglich des Rohrprofils und der Wandstärke der Modelle und die Feinheit in ihrer Verarbeitung sind gleichbedeutend mit dem Namen, den sie tragen. Dies lässt die De Rosa Produkte aus dem großen, verwirrenden Meer von Angeboten herausragen. 

   
2000: Carbon kommt! 

In diesem Jahr gewinnt ein MERAK den Weltmeistertitel im Straßenrennen, und im September auf der Messe in Mailand wird der KING, der erste De Rosa Carbonrahmen vorgestellt. Auch hier folgte die Familie De Rosa ihrer nun nahezu 50-jährigen Firmenphilosophie: Sie beschäftigt sich eingehenst mit dem neuen Material, bevor sie sich zur Produktion eines Carbonrahmens entschloss. Die Carbonfaser zeigt sich als ein außerordentliches Material in seiner annähernd grenzenlosen Verarbeitungsmöglichkeit in der Fahrradwelt. Die Besonderheit des De Rosa Carbonrahmens liegt in ihrer Modularstruktur, die sich den Eigenschaften eines Monocoque- Rahmens bezüglich der Kraftübertragung annähert und dabei trotzdem einen individuellen Rahmenbau durch den Einsatz von traditionellen Rahmensätzen, Knotenpunkten und Muffen ermöglicht. Der KING-Rahmen hat futuristisch harmonische Züge, hinter denen sich jedoch ein Produkt mit Biss verbirgt. 

An der Produktion dieses Rahmens waren alle Mitglieder der Familie De Rosa beteiligt.

Seit jeher stellen sie ihre Räder mit großer Leidenschaft her - einer Leidenschaft, die vom Herzen kommt.  

 

Sehr gute Informationen über das komplette Rahmen-und Räderprogramm direkt von DeRosa unter

 

http://www.derosa.it


I am a man who goes straight to the point. 

And, by force of habit, I never look back and count the years I have spent making frames. I prefer to look ahead because, after working for half a century, I am still convinced that the bicycle has room for improvement. And just as I have done up till now, in the future too I want to contribute to the evolution of this fascinating vehicle, which is at the same time so simple and so complicated.

 

Ugo de Rosa

Everything began just after the war. It was 1947, I was 13 years old and crazy about bikes. It was the time of the Sunday magazine, the Domenica del Corriere, with its covers drawn by Walter Molino illustrating the feats of Bartali and Coppi. For me, it was a  time for studying but also for dreaming. And in the workshop of Filippo Fasci, one of my relatives, I dreamed of building myself a bike and becoming a champion. It was in that little workshop that my destiny was decided.  When I was 18 I set up business on my own and began this difficult but wonderful adventure that I am still experiencing today, with the same strength, desire and enthusiasm as in those early years.

 

I remember that...

It may happen that the memories of fifty years of a lifetime in cycling build up and become confused with one another. But there are some that are unforgettable for their intensity, emotion and satisfaction. All these memories are linked with champion cyclists. Like Raphäel Geminiani, whom I met in 1958 and who immediately wanted me as a mechanic in his team. Or like Van Looy, the king of fast finishes. Like Gastone Nencini, the never-forgotten “Yellow Cloud”. Or like Gianni Motta, elegant in the saddle. Like Eddy Merckx: a champion par excellence, on the cycle and in life, Eddy was so scrupulous that sometimes he might seem capricious. How many sleepless nights, for Eddy…but how many satisfactions! After that came many more, thanks to Moser, Argentin, Berzin, Gonchar, Vainsteins, Casagrande, Baldato, Pellizzotti...and all those champions who have ridden or are still riding my bicycles. And whom I group together in a symbolic photo to commemorate their and our successes. De Rosa “mastercraftsman His charismatic figure is closely linked with the name of the Italian racing bicycle and his name is part of a restricted list of frame artists, animators of that “movement” who, around the Sixties, with their skill and imagination were decisive in the success of the special bike “made in Italy”. Advocate of a philosophy based on healthy realism, according to which “first you have to know how to make bicycles, and then know how to sell them”, in fifty years of activity Ugo De Rosa has brought his business from a small workshop to one of the world’s finest companies linked with the cycling world. A world where Italian is not the only language spoken.

 

 

It’s true: behind a great man there is always agreat woman. And behind Mariuccia and Ugo De Rosa, who have shared the joys and toils of fifty years of work, there are also three sons really worthy of their parents: Danilo Doriano and Cristiano. 

A closely knit family, true strength of the company that bears their name and reflects their character,geniality, seriousnessprecision and taste for beautiful things. A familywith great unity of intent, in which each member has a well defined task, without conflict but with the precise aim of increasing the prestige of the De Rosa brand year after year. 

 

Three sons with the same DNA

Danilo 45 anni

Danilo, born in 1958, the eldest. His high technical training, the manual skill inherited from his father and constant exercise in cycling at good levels enable him to transmit the 

spirit that has always animated every De Rosa product to the aluminium and carbon 

frames which he designs and plans right down to the minimum details. With his 

distinctive aesthetic sense and good taste, it is his job to decide the graphic aspect and the colours of the various lines of frames and bicycles.

 

Doriano 42 anni

Doriano, born in 1961, defines himself as “very much in love” with his work. His

speciality is titanium: he knows all about alloys and the methods for processing them. In fact, every De Rosa titanium frame bears his signature, because he personally follows up all the stages from the drawing board to production. As well as titanium, he is an expert in steel. He supports the theory that the evolution of the product must go step by step with tradition, with which it is integrated and epitomised. And the results prove he is right.

 

Cristiano, 40 anni

The third son, born in 1963, also served his time, learning the trade under his father wing. Then he gradually began to deal with the commercial aspect of the company, in which he is now occupied on a full-time basis. From his mother he inherited an inborn sense for public relations which allows him to manage all-round contacts with the cycling world. He is the “official voice” of the family business which he represents, along with his brothers, also at fairs and international events.

 

Behind the name “Ugo De Rosa srl” we don’t find the usual, typical family-run artisan company, but one of the finest cycle companies in Italy. Certainly it is firmly in the hands of a strong and united family, who work at artisan level but with absolutely modern criteria and with state-of-the-art technologies that enable them to keep in step with the times and often to anticipate them.

 

 

Steel

How steel has changed in the half century! It seems only yesterday when we had to handle untreated tubes, shiny with oil, to be cut by hand, the joins to be filed one by one, to refine its shape and thickness so that they look more like embroidery than couplings. And we had to heat it with an 

oxyhydrogen flame, cast the brass and weld everything. And then file and file again…Instead now we are in the days of TIG, of welds made directly from tube to tube, so fine that they seem invisible, and very difficult to perform if you are not well trained. And if you don’t know the metal you are working on, always lighter, always thinner…The only thing that has not changed, and that is because we want it that way, is the typical De Rosa meticulousness in always wanting to do things well. First with the brain and then with the heart. And this can be seen in our steel frames, from the ever popular Neo Primato to the brand-new Corum.

 

Titanium

Noble, exclusive, intended for a select few. And above all, fascinating. As fascinating and enthralling as the challenge that we De Rosa have undertaken with this material. So difficult to work with, but also unique for the satisfactions that it gave us when we understood its secrets, concealed in its precious alloys. Secrets that we now guard jealously because they enable us to process it better to achieve our aim. The aim to obtain frames that are not only nice to look at, but also to use both at the purely competitive level and in amateur sports.  Ours is a niche production, with only two models in the in which we are personally involved. Because only in that way are we sure that we can catalogue, both realised in an artisan manner, made with maniacal care for detail and with procedures achieve our set aim. Because only in that way our Titanio and Titanio XS acquire an absolute identity that makes them stand out among a thousand others. And makes them worthy to bear the De Rosa mark.

 

Aluminium

Light aluminium alloys are strange. And above all they are many. So many that if you do not take care in choosing the right one…you risk putting your good name in jeopardy. This is the real 

reason why we De Rosa were particularly cautious in approaching alloys. The aluminium question had to be tackled with full knowledge of the facts, and that is just what we did. The first alloy frame by De Rosa arrived when the market was already offering all kinds of things. But it earned a place on the market without any problems and these spaces were followed by others. The proverb says “Breeding will out”. This old saying also applies to our light alloy frames. Safe, reliable frames, made even more comfortable by the latest technologies linked to the interaction of aluminium with carbon fibre. Frames that met with immediate approval. Confirmed by the response of a market which again placed its trust in us.

 

 

Carbon

You cannot fail to fall in love at first sight with composite material, a material with infinite potential. If it is correctly treated and processed, of course. Our project for carbon, for example, began a long way back. We arrived at the King following a long path during which, step by step, we learned all the secrets of 

carbon fibres and fabrics. And all about the respective work processes, for which we built a separate department in our factory. A special laboratory, where only carbon is processed, where the absence of dust and humidity and constant temperatures are absolutely necessary factors to ensure the final result. Where specialised personnel work on the products in composite fibre and assemble them according to well defined procedures in order to arrive at the complete frame. Realised in this way, the frame 

guarantees the right parameters of mechanical strength and elastic modulus, necessary to make the King an authentic machine born to race. Reliable testimonials are provided not only by the professionals in the Alessio Team, but also by a great many enthusiasts who once again have placed their trust in us

Research, studies, tests

In our half-century, our history has taught us that nothing can be left to chance. At our level we cannot allow ourselves to put a foot wrong, we have an enormous company heritage to safeguard, in other words our customers. We must offer them quality, safety and the guarantee of maximum 

reliability. For this reason, before going into production, every frame model is planned thoroughly right down to the slightest detail, studying the 

reactions with special laboratory tests, some of which are performed directly in the factory, others in university facilities. Static and dynamic tests which are followed by countless tests directly on the road, carried out both by experienced professional racers and by amateurs. All people with “explosive” legs, valid testers who are able to put a racing bike through its paces like few others can. And production starts only when the results exceed the parameters of resistance, safety and duration. And the items are not mass produced, for we respect the values of artisan tradition that has made the De Rosa brand famous throughout the world.

 

De Rosa evolution

 

1953, steel

Those were difficult years. For Italy just recovering from the war, a racing bicycle was still a luxury. But cycling has the power to arouse people’s passions and everything led to believe that, in just a short time, the Italians would be clamouring for special bikes. Among the few to believe this there was also Ugo De Rosa, who in that very year began his great adventure on two wheels. The only material available for making frames was steel. Cut by the skilful hands of the craftsman, welded and filed, it was transformed into authentic gems born to race. And to win.

 

1991, titanium

The boom of the Seventies and early Eighties, in which the “racing bike” phenomenon literally exploded, strangely did not lead to a real technical evolution of the product. It was only in the second half of the Eighties that the bicycle underwent transformations not only in its shape but also in its contents. Starting from the materials, among which titanium alloys drew the attention of manufacturers who were most sensitive to technological innovation, first of whom De Rosa. After thoroughly studying titanium and its alloys and learning the respective work techniques, the craftsman from Lombardy began producing frames with this material which immediately distinguished themselves for their elegance and neatness of form, lightness and reliability. The same characteristics which make our “EOS” and “XS” titanium frames stand out among a thousand others today.

1996, aluminium 

The racing bike finally assumed the role it had earned on the two-wheels panorama, undergoing continuous technical updates. Aluminium alloys had now been used for years also on frames for road bikes. Sometimes this was done without due consideration, too superficially. To avoid this pitfall, De Rosa began making alloy frames only when that material had no more secrets for him. It was with that attention, that philosophy combining tradition and evolution, that masterpieces such as the Dual and the Merak took shape, frames that are appreciated all over the world.

2000, carbon

If aluminium has had a lot to say in the field of frame making, carbon is certainly not far behind. Composite materials, used in the most varied industrial fields, gradually entered our world to, and in the form of components they allowed us to produce completely new frames. Frames in which the sharp reactivity of light alloy is wedded with the high modulus of elasticity, the mechanical strength and the light weight characteristic of carbon. The success of these innovative frames, a perfect equilibrium of performance and comfort, was immediate perhaps it excellently interpreted the demands of modern cycling, in both the competitive and the amateur field.

 

cinquanta

To make our first all-carbon frame we were inspired by the King and by its modularity concept which enables us to produce real tailor-made frames. We worked hard to create a steering coupling made entirely of composite fibre and to guarantee the perfect operation of the mechanisms built into the steering. We succeeded thanks to our experience and to the technology at our disposal. In this way we achieved our set goal, that is a full carbon frame that is modular like the King and weighs only 1050 grams, not including the fork.

 

Often “celebrative” bikes end up being more collectors’ items than mechanical means for using in earnest. The “Cinquanta”, created to celebrate our golden wedding with the bicycle, is instead a highly special racing frame to all effects. Following the path of active modularity, on which we embarked with the King, and working with carbon fibre to obtain a steering configuration with built-in mechanisms, we obtained an all-composite frame. Although it is composed of various segments, it possesses the rigidity of a monocoque, with in addition high riding comfort. Without counting the possibility of being able to choose from a complete range of customised sizes

 

 

Reviewed February 28, 2005

Ryan Cox's Barloworld-Valsir De Rosa King X Light

Photo ©: Anthony Tan/Cyclingnews

Long live the King

By Anthony Tan

The Campy-man can
Photo ©: Cyclingnews
Click for larger image
Setback is all-important
Photo ©: Cyclingnews
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Campagnolo now make brake blocks
Photo ©: Cyclingnews
Click for larger image
Michelin's Pro Race Service Course tubulars
Photo ©: Cyclingnews
Click for larger image
Keep Record-ing.
Photo ©: Cyclingnews
Click for larger image
Very svelte indeed
Photo ©: Cyclingnews
Click for larger image

As the carbon revolution was gaining ground and interest, the original De Rosa King turned more than a few heads when it was first spotted in the pro peloton. It was mid-2002 when Swiss Tour veteran Laurent Dufaux and a few other members of his Alessio team began testing early prototypes of the 'heart' company's first all-carbon machine, before using the King in that year's Tour de France.

Upon its release to the public the following year, only a very limited number were available, with just 12 making their way to the US, according to US-based online retailer Competitive Cyclist, and even fewer to other countries outside of mainland Europe, such as the United Kingdom, Australia and South Africa.

Today, a significantly larger quantity of one of De Rosa's most exotic frames are now available (around 200 De Rosa King frames are imported to the US each year), but demand has also increased since then, along with a few subtle changes.

When Cyclingnews wandered over to Barloworld-Valsir's pit area the day before the opening stage of the Tour de Langkawi, team mechanic Douglas 'Dangerous' Paterson was working busily alongside head mechanic Paul Farrence, but was more than eager to have a chinwag.

Besides the very svelte, very Gios-blue paint-job, I first mention to Dangerous Doug (I wish I could get a name that cool!) that Ryan Cox's 2005 De Rosa King X Light looks awfully similar to last year's model, only without the 'X Light' suffix.

"Ya... it's still all carbon, " begins Paterson with slight hesitation, before correcting himself. "Well, mostly."

"Last year, the head tube was all aluminium, but this year, to make the frame even lighter, only the top and bottom are aluminium, while the rest is carbon. There's also an internal aluminium sleeve around the bottom bracket and aluminium tips." (Sheez, with that South African accent and all, I almost thought he said something else for a second... )

Cristiano De Rosa told Cyclingnews back in 2003 that the unusually shaped downtube particular to the King and the Prototype 1d (a yet-to-be-released, even lighter version of the King X Light), was the result of over a year of development in co-operation with Mizuno of Japan - claimed to be the world's number one company for development of carbon fibre for sporting goods applications - so it's no surprise to see this and everything else bar the head tube unchanged for this year, as well as Mizuno supplying the 1'1/8" full carbon fork.

As my eyes make their way from the front to rear of the bike, I notice something a little different about the chain, which has two holes drilled on either side of each link. "Hey, is this a Record chain" I ask.

"Ya - we're the only team in Langkawi to have these new Campy Record chains. Even Liberty [Seguros] don't have them!" Paterson says with a big grin. [Editor's note: The Record chain has been around since 2004, so this claim should perhaps be taken with a pinch of salt.]

"How about these brake pads, then" I say, almost certain the team wouldn't be using normal Record brake blocks with the ridiculously expensive, but ridiculously light and ridiculously aero Campagnolo Bora G3 carbon wheels.

"Ya (South Africans love saying 'ya'!); Campy now make carbon-specific brake pads for wheels like the G3s and Hyperons, which we also use, along with the Neutrons," Paterson informs me.

Something also unique to the Barloworld bikes is the use of Deda's 'Dog Fang' that is 'collared' right down the bottom of the seat tube, preventing the chain from falling off when downshifting from the large to small chainring or riding over extremely rough surfaces. Interestingly, the 2005 Tour de Langkawi victor likes the old-fashioned Belgian Classics-style handlebars, which have a much narrower and non-ergo drop, unlike today's more popular anatomic models.

Photos

 

For a thumbnail gallery of these images, click here

Images by Anthony Tan/Cyclingnews

Full specification

Frame: 2005 De Rosa King X Light
Fork: Mizuno full carbon, 1'1/8"
Colour: Barloworld-Valsir

Critical measurements
Rider's height: 180cm/ 5'11"; Weight: 63 kg/ 139 lbs
C of BB to C of seat tube: 468mm
C of BB to T of seat tube: 515mm
C of BB to T of seat: 752mm
Tip of saddle nose to C of bars: 575mm
C of front wheel to top of bars: 553mm

Cranks: Campagnolo Record 10 speed carbon, 172.5mm, 39/53
Chain: Campagnolo Record 10 speed
Front derailleur: Campagnolo Record 10 speed
Rear derailleur: Campagnolo Record 10 speed
Brakes: Campagnolo Record 10 speed (with special brake blocks for carbon rims)
Levers: Campagnolo Record 10 speed
Rear sprockets: Campagnolo Record 10 speed, 11-23

 

Rim: Campagnolo Bora G3 (Campagnolo Hyperon and Neutron also used)
Tyres: Michelin Pro Race Service Course tubulars, 23mm

Bar: Deda Newton 26.0, 42cm (C-C)
Stem: Deda Newton 26.0, 130mm
Headset: Campagnolo Record, 1'1/8"

Pedals: Look Keo
Seat post: Campagnolo Record carbon, 31.5mm
Saddle: Fi'zi:k Arione Carbon
Bottle cages: Elite carbon
Cycle computer: Sigma Sport

Danke Michael!
Italia Bici 2005 home
DE ROSA:
STRAIGHT FROM THE HEART
 
His Newest Creation: Ugo DeRosa with Tango: his swoopy, sexy bat-bike
 
Full Frontal Tango
Clean Machine: Ugo DeRosa showed Cyclingnews this special " very expensive" new machine in their workshop that mills seat tubes to extremely fine tolerances. "With the new carbon seatposts, it is very important that the inside of the inside of the seat tube is very well machined, otherwise you can break the seatpost", explained Ugo.
Tapeworms: After assembly with epoxy, the DeRosa King X-Light has carbon fibre tape applied and is then baked in an oven at 130 degrees centigrade for one hour.
Detail of Carbon Fibre tape application prior to heat treatment
Cristiano DeRosa showh how the rear triangle of the Tango fits with main section
Rear triangle of Tango after epoxy and before going into the oven for 20 minutes at 80 degees centigrade
Cristiano DeRosa with a fresh baked Tango, all ready for painting
 
Ugo DeRosa & Friends: DeRosa is especially proud to show that they build bikes in four different materials: (L-R) Steel NeoPrimato, Carbon Fibre King X-Light & Tango, Aluminium Team and Titanium.
 
Seldom Seen Stealth: DeRosa's Prototype1d made few appearances in the 2004 season, mostly under Stefano Garzelli in the Giro d'Italia and Vuelta d'Espana mountain stages

By Cyclingnews staff in Cusano Milanino, Italy

The symbol of DeRosa is a heart and it's an appropriate one, for the love and passion that the artisan bicycle builder from Cusano Milanino represents in their bicycles. DeRosa's real company name is DeRosa Ugo & Figli - Ugo DeRosa and Sons - and like many small Italian firms that make unique, often world-famous artisan products, DeRosa is a family affair.

In 1952, Ugo DeRosa opened his first store/workshop on via Lanfranco della Pila in Milano but today, DeRosa headquarters is a large factory/office hidden in an industrial area just north of Milano. Right next to the Bocciodromo Sperone-Neirano, there's no sign out front at DeRosa unless you look straight up and see the huge neon sign that points south towards the Tangenziale "DeRosa Ugo & Figli-Biciclette Speciale".

Despite the unpreposessing look of the exterior, DeRosa lives up to their moniker Biciclette Speciale. As you enter the small showroom, there is an array of pristine DeRosa bicycles that any aficianado would swoon for once they'd found DeRosa in the maze of Milanese streets. Cyclingnews recently paid a visit to Ugo and Sons in Cusano Milanino for Italia Bici 2005. Ugo greeted us upon arrival; the patriarch of the clan had recently celebrated his 71st birthday and was in fine form on the springlike day, happy that the harsh winter was finally over.

Ugo called his son Cristiano, who soon bounded down the steps from his office, full of energy and optimism as always. "Ciao Cyclingnews!" he greeted us and we were proud to remember that Cristiano home page was Cyclingnews.com. It had been a few years since we had been at DeRosa for a full factory visit and there was a lot of excitement brewing as we sat down with Cristiano and Ugo to discuss their latest models, the King X-Light and Tango. "You just saw Ugo a few months ago when we were delivering our King X-Light to Team Barloworld... they are very happy with this bike."

Hail To The King

Cristiano framed the development of the DeRosa's King model for Cyclingnews, explaining, "We launched the King in 2000 and since then it's been a step by step evolution. First we developed the frameset, then we made it lighter and also added different frame geometry. For example, in 2003 we added 11 standard sizes to the original sloping geometry and now have a total of 17 different King sizes for people to chose from!" We asked Cristiano DeRosa to explain the difference of the new King X-Light model and he laughed and said, "That's easy... it's in the name. With the X-Light, that we introduced at the Milano show last year [2004], we used a lighter weight carbon fibre to lighten the frameset. The first version of the King frameset in a 48cm sloping size weighed 1,420 grams, while the new King X-Light model in the same size weighs 1,100 grams. That's 420 grams; a big savings." DeRosa explained that although the structure of the King is essentially the same, the new material made the difference.

"We are using a special light version of a high-modulus carbon fibre from Mizuno called K1. You will notice that the weave is finer than on most bicycles and for the King X-Light. We've changed the carbon lay-up to keep the weight low and further enhance rigidity. We believe that the closer the weave of the carbon fibre, the stronger it is. The challenge is to find the correct way to impregnate the fibers and that costs a lot more. But it also creates a better carbon fibre bike and that's our goal." As for future changes for the King, Cristiano DeRosa told Cyclingnews, "King is our key model at DeRosa, our number one seller. The riders are happy with this and so we'll continue to maintain the King; it's a bike that offers light weight, high-performance and is very versatile."

Tango: A Bike For The New Millenium

After looking close-up at the new King X-Light, we checked out the dramatic, swoopy, futuristic Tango model, also unveiled at the Milano show last year. This is a bicycle that Cristiano is especially proud of. He explains the genesis of what some call the "bat-bike" for its unorthdox appearance. "We wanted to create a more affordable carbon fibre model below the King, but not just any bike; something different," said Cristiano DeRosa, while his father Ugo nodded his head in approval. "That way people would realize it was something special and they have; Tango is a completely different product for us." The instantly recognizeable DeRosa Tango has a unique "S" shape in the top and seat tube that gives it the look of a one-off show bike. Tango also has all-internal cable routing to maintain the clean, fresh look and a rear brake caliper that's nestled in a small fairing. "DeRosa is a very classic type of company; we still sell plenty of our steel NeoPrimato frames in Molteni and Faema colors. But we also like to take risks; with Dedaccai, we did the first frame in hydroformed aluminium (the Merak in 2003) and now with the Tango, we have a new unique new model that is already very successful, especially in the United States."

Cristiano explained that DeRosa had recently changed their distribution partner in America. "We had kind of a divorce with our former distributor," joked Cristiano. "Our business goals had mutually changed and so we decided to part ways, but on friendly terms. Then by chance at the Las Vegas show, we met two young, dynamic Italian guys Gianluca Caliari and Alessandro Godi. We had a good feeling together and so we decided to work with their company, Albabici. They have the serious approach, experience and above all thepassion for DeRosa we need." Cristiano explained that the sales channel in the USA for DeRosa has been re-organized and, "we have added twenty new DeRosa dealers who believe in our brand and are looking for more new dealers who have a special feeling for DeRosa bicycles."

Proto-Moto Fuori Gamma

At that moment, the bell rang in DeRosa's officina/laboratorio and the workers and office staff grabbed their coats and as is traditional in Italy, headed home for a quick lunch on pasta asciutta. As Ugo and Cristiano escorted us out, we spotted a very special bicycle among the special array of DeRosas, the DeRosa Prototype 1d. "Hey, that's the bike I saw Garzelli riding at the Giro last year!", I exclaimed "the special lightweight King." I saw that I had mada gaffe when Ugo and Cristiano frowned at me and Cristiano said "This is NOT a King!" He went on to explain that the DeRosa Prototype 1 tubeset was made with the same molds from as the King, but was created in a very special, very light carbon fibre. "Look closely and you won't see the usual weave of carbon fibre. This frame is made of unidirectional carbon fibre and it is very light... only 920 grams but very rigid. We have only made up a very limited amount of tubesets; this bike is completely "fuori gamma" (out of DeRosa's model range).

Cristiano DeRosa went on to say that a very limited number of DeRosa Prototype 1 frames could be available and anyone who was interested should get in touch with their a DeRosa distributor to see which worldwide DeRosa dealer to contact. As we left DeRosa, Ugo said with a twinkle in his eye, "we are small, but we manage to do big things here." Indeed; DeRosa produces about 7,000 frames a year from their small atelier in Milano's industrial hinterlands, and everyone of them are built with love, passion and experience that comes straight from their hearts.

Further reading

DeRosa website

 

 

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aktuell seit: 12.11.11 12:43:47